The Bay Citizen ran a nice profile on Live Local and other local alternatives to Groupon, Scoutmob, etc. The story is really good, check it out:
“Different groups have different discount models. Live Local, whose mascot is a funky robot pigeon, is distributed as both a plastic (recycled, of course) card and mobile app that can be purchased for $20.
Once a user buys into the program, they receive small discounts at local businesses in the Mission, which the businesses get to dictate. Most go for a simple 10-15% off of the full purchase amount, although some opt for a flat discount.
Mazow, who has a background in non-profits and politics, launched with 16 businesses and now has 35 on board, including such neighborhood staples as La Victoria Bakery and Adobe Books. He calls Groupon “a one-night-stand” for their focus on the short-term deep discount, and aims to cultivate repeat business with what is essentially an updated version of the punch card.”